From today the Real Course will begin!:-)
The first topic, I would like to tell you about in more detail, is Internet Marketing.
This is a topic which would require a complete blog or site. There are countless books about this area, but I will try to make it easy for you to learn.
Today I would like to talk about the topics of Internet Marketing in General and from tomorrow I will go into more detail in each part.
The first part has to be SEO in my oppinion which stands for Search Engine Optimization. I have a question here. How do you usually search something on the net?
Well I don't know how you do it, but most people use Google which is the most popular search engine. You type in the keywords you want to look for and there it is! Hundreds and thousands of results! How much traffic do you think the site, which is positioned 567 on a particular keyword, get? Yea. Nothing. But the truth is that the site which is not on the first page of results has the same problems as the one we talked about earlier. But how can my site be positioned among the the first results?-you would ask. The answer is On-page and Off-page optimization which I will discuss tomorrow.
Second topic is PPC which stands for Pay per Click advertising. You probably heard about Google Adwords already. If not then when you will do a search next time on Google, watch the ads on the right side. They are Adwords ads. People pay for Google to make their website positioned on the first page of results. This form of advertising has an incredible advantage. You don't have to wait weeks or months to see your site appear among search results. Of course you have to pay for this service, so you have to be careful which keywords would you like to use and how you want to write your ad.
E-mail Marketing will be our next topic. Since 2002 this area like others changed a lot. There are modern spam filters which prevent the unexperienced E-mail Marketer to reach his potential customers, and people nowdays became very selective about which e-mail they read, however this method of advertising is crucial nowdays too, and if you know how to do it right, you've just found a goldmine! I will talk about how to build a list, how and why use autoresponders, how to write an e-mail, and how often you should e-mail your list.
Viral Marketing is the final topic I will talk about. But what the Hell is viral marketing? Is this going to make me sick? Or my customers? No it won't, rather it can bring you lots of qualified visitors. I think the best way to describe this area is to give you a short example.
Lets say you have a gambling website; an online casino. People can play Rulette, Black Jack, Poker etc. They are having fun, and losing money. You write a small handbook about Winner Black Jack tactics or How to beat the Casino's playing Poker /Sounds like a Bestseller!:-)/. By coincidence you include your website's address and it's short description, maybe a little reward, a little bonus to people who click on your link from the handbook and sign up. You offer this e-book for free for your members or anyone who gives you his/her name and e-mail address /Oooopss this is already a good combination with list building in e-mail marketing :-)/. You state in this handbook that this book can be copied and shared with anyone. MAN! You've just created a killer viral marketing product!
This method brings extremely qualified visitors to your site and can be combined with other marketing methods.
Of course there are other forms of advertiseing too but first we will discuss these to give you a kick start and not to overwhelm you with too much information.
Have fun! We will meet tomorrow!
