The main goals are to support branding, customer relations, sales, to generate new contacts and build traffic to the websites. Response rates are strong, ranging from 5 to 35% depending on the industry and format. Many of the principles of direct and e-mail marketing are counterintuitive.
Sales conversation rates generated by e-mail marketing are also substantially higher than a year ago. Unfortunately, the efforts of honest companies using e-mail marketing are also getting blocked.
E-newsletters provide marketers with targeted exposure on a regular basis, and the applications of e-mail marketing are limited only by imagination. E-newsletters and other forms of e-mail marketing are other tools that can help drive business.
The study, prepared by Peter Johnson, the DMA's top economist, estimated that a do-not-e-mail list would cost businesses $5. The most difficult step to opt-in marketing is developing a quality e-mail list. Building your e-mail list is the most important thing you can do to improve your e-mail marketing.
The number of people who sign up for an e-mail list for the first time has been flat for the last three years.
One of the key techniques a site uses to build its e-mail list is a free product or course in exchange of the e-mail address and name of the visitor. A good way to sell is to tell them about a limited time special promotion or discount. Get permission before putting any name you've collected on your e-mail list!
Providing exceptional customer care is one of the keys to maintaining good customer relations with your list.
Monitor new trends and approaches to customer care! Accept that there are people just like you behind the e-mail addresses you collected and treat them like that, and you will be better then most of your competition!
Effective advertisements are geared toward qualified visitors. This helps you market your site and draw more and more qualified visitors and customers. You need to acquire the most qualified visitors for the lowest cost.
You can obtain highly qualified visitors from your linking partners that offer complimentary services. Get qualified visitors to your site, and keep them coming back! This way you'll bring in less visitors, but very qualified visitors.
For direct marketers, the low costs of e-mail marketing are extremely attractive because even low response rates could result in some profits. By the year 2005, revenues generated by e-mail marketing are expected to grow to $7. Unfortunately, the efforts of honest companies using e-mail marketing are also getting blocked.
New stricter regulations for e-mail marketing are making it more challenging than ever for school marketers to communicate to prospective buyers.
Risked or not, the benefits associated with e-mail marketing are undeniable! The best days of e-mail marketing are yet to come as technology improves the tools and opt-in programs lengthen your mailing list. Companies who ignore the power of e-mail marketing are leaving tremendous profits on the table.
