1. Step-Keyword research
I talked about this two days ago, but again it is crucial to choose the right keywords, analyze your competition and potential traffic. Just a quick thought. The more specific you are, the more qualified visitors you will get. So when choosing the keywords consider that not necessarily the keywords which have the most searches are the biggest value to you.
2. Step-Site Design
Concentrate on the content. When doing this do not pay too much attention about where you use the keywords. Just write valuable content and do not include flash.
3. Sitemap
When you built up your whole site, it is time to create a good sitemap which links to all of your pages, and have brief info about what those pages are about.
4. Keyword Analyzing
When your site and sitemap is ready, read your whole site and concentrate on the keywords you would like to optimize for. Check how many times, in which format, they appear. Follow the instructions I gave you in my On-Page optimization article.
5. Image ALT text
Little trick. Include your most important keyword in you LOGO's Image Alt text because most likely that is the first thing, the search engine robot will see.
6. Meta Tags
Remember? They are in the Header section in your HTML code. In my oppinion it is absolutely optional to use them or not. Some of you who don't like HTML just skip them however if you would like to use them, make sure you do it right! Do not overdo it. Include about 15-20 keywords in the meta keywords tag. From this 15-20 2-3 should be your main keywords. This way the keyword density will be ok. Right a brief info in the meta description tag about your site's topic. This will appear when a search engine shows your site after somebody searched for your main keywords.
7. Off-Page Optimization
I highly recommend to use those tools I talked about yesterday. They will make this process much much more easier however you can do this by yourself also. Remember that relationships in web based business are as important as in off-line business. Build frindships and business partnerships while doing this part. Believe me, it will be profitable!
8. Search Engine Submission
Do not fall for cheap tricks like "We submit your site to thousands of Search Engines!"! There are only 3 search engines you would like to focus on! These are MSN, Google, and Yahoo. You can do the submission manually from their sites but if you have Axandra's IBP, it will do this step for you also. Or if your Link Popularity Improvment strategy were correct you might be indexed by them already!
9. More Tips and tricks
I will discuss these in more detail tomorrow, but to name a few: Submit your articles to Article Directories, Subscribe to forums related to your topic and put your site in the signiture. Search for site's which are relevant to yours (hopefully you've done this already while Off-Page Optimization) and advertise with Banners on them or exchange banners with their webmasters.
