Buying Qualified E-mail lists plus few Tips

This sub-topic is extremely important for you to read, especially if you are a beginner!

Buying qualified e-mails can be very profitable and can mean lots of sales to you. At first I must tell you that before you step into and take action you must optimize your site for the best conversion rates. Read the Landing Page article and test some ideas!



A qualified visitor is someone who is interested in your topic or maybe in your products. Before buying an e-mail list consider how qualified are these people on the list. For example if they subscribed because they would like to teach their dog and you have a Dog Training Course for sale is not the same thing as if they were subscribed only because they would like to receive tips about how to keep their dog healthy. The qualification is much more different! Be selective and buy only those list which is highly qualified to your product or service like the dog Training Course.

There are lots of scammers and poor services in this area however if you just started in e-mail marketing then it would be a very good option for you to start your e-mail marketing campaign and build up your OWN list.



Before buying a list from a list provider always contact them and ask how did they got that list because most of these so called provider's lists are

1. Too old
2. The addresses doesn't even exist anymore
3. They got the e-mail illegally
4. The e-mail address didn't allow them to send messages and blocked them out through spam blockers.

Do not fall for the numbers like "E-Mail 3 million people!" If you see something like that leave immediately! Do not fall for flashy testemonials! A list of 1000 to 15000 people is reasonable. If your conversion is only 5% it will be still a very good money!

One of the great sources where you can find good lists is DM news . I highly recommend to visit them regularly to read and learn. Keep yourself up to date!

When you buy the list contact the list provider and ask as much as you can about the subscribed people. Where did they subscribe, what offers did they take, how long are they on the list etc. The more you know about the PEOPLE behind the list the more successful you will be!

Be sure to pay great attention when you e-mail the list first! Design your e-mail professionally. Do not make it long! Introduce yourself and be kind! Throw them few very useful tips about your topic, and tell them how their life can be much better and easier when they visit your site!



Yes you heard it right! Do not try to sell anything in that e-mail! Just tell them in a few almost unvisible sentences that you have a product too. There are meny people who want to sell them everything. Be different! This is a key fact! The sales are the objective of your landing page and website. Just be sure to attract them there!



Your site should be interactive. Where the visitors can do free things. You should make the the time enjoyable to keep them coming back. A good idea would be if you own a website about dog training to setup a chat or forum there where people can discuss their oppinions and experiences. Did you know how much time a person avaragely come to a site until he or she buy anything? That number is 4-5 so pay great attention to keep everyone coming back!



I have great tip for the end of this article. What if you wouldn't have to deal with spam blockers because you would e-mail the client directly? This is exactly what you can do with Desktop Marketer. This is a program from Marketingtips.com which is a brilliant idea. When you use this program people just download a small e-mail software and you will be able to send messages to this software directly. This is not a cheap software but worth its price! You can even make the subscription to a list like that more valuable by giving it a small monthly price. Like $10 or $15 especially if you give away very useful and unique info or a course. This way you can even create more qualified lists!

This the end of the e-mail marketing article series. I hope you learned useful things. Of course there are much more in E-mail marketing then in this article series so do not be shy to learn and develop yourself every time! Visit DMnews regularly and read their E-Mail marketing section.

I decided to switch topic. So the next articles will be about HYIPs which stands for High Yield Investment Programs and other Online Investment Opportunities. Do now be afraid! Internet Marketing Section will be continue after it!

I hope you enjoyed this article and that I could help!

The Use of Autoresponders in E-Mail Marketing

If you aren't sure what an autoresponder is, that's okay because there are many who do not.

An Autoresponder is some software you can utilize to automatically reply to emails.It is also an email address. It is a time-efficient way to market a product or service.



There are two types of autoresponders:

1. Web Based
2. Non-Web Based Software

The operation of an autoresponder is relatively simple and is very easy to setup.

Heres how a web based autoresponder works:

The script sends a message to the email address your autoresponder is using then e-mail autoresponder program sends e-mail replies automatically.

Your autoresponder is a tremendous marketing tool! Once the autoresponder is in place, you just sit back and rake in the profits. It is the most powerful product and is less expensive. Setting it up is not complicated. It is up to you to decide which type you will use.

Here are two links for you to help:

Marketingtips-You will find a software named Mailloop there. It is a Non web based software which can make your e-mail related activities much much easier and faster!

Prosender-This is a web based service. Even the guy who never saw computers in his life can use it!

An innovative road to use your autoresponder is to use it with your testimonials. Testemonials always build trust in visitors, so use them often! They must be essential part of your sales page too!



It could be an ezine or a newsletter, but the most important element of an autoresponder is the ability to keep in touch with your customers all year round. Using a free autoresponder is acceptable in certain situations, and of course, any autoresponder is better than no autoresponder at all so if you have only a few bucks to start this is not the service you must miss!



All webmasters involved in marketing make use of an automatic responder (autoresponder) for all the obvious reasons. It can send automatic personalized follow-ups. This automatic system gives the marketer the full time attention necessary to sell online. Time management is a key factor to success! You must automate as much processes as you can in your business to be able to focus on other parts of it, or to focus on a different business!




How to setup an autoresponder? It depends on the service or software you will use. But the thing I really want to talk here about is to be very careful and test! If you set it up the wrong way it will cost you money because your subscribers will know that you are not professional! So double test everything. It is worth your time, believe me! Anyway after setup, you won't have to work with it anymore (hopefully). So it deserves a one time full attention!



The autoresponder is probably the best thing that ever happened to marketing. Get an objective review of their major features and decide which type of autoresponder is suitable for you. The autoresponder is the heart beat of any Internet business! If you want to run a professional and functioning website and want to be successful online, then an autoresponder is the ultimate tool!

I hope you enjoyed the article!

The Importance of landing pages


A landing page is the first page a visitor to your site sees. This page is simple, compelling and clear. It is not the place to write a novel. A landing page is simply a web page to which visitors are directed to when they click on a result from the search engine.



Ensure that your landing page is relevant to your keywords and your ad text. If you seek sales or leads online, your current landing page is like a hay farm. Make sure that it is considered an essential part of the campaign. A bad landing page is like a bad toupee, a wrinkled suit, or a dirty car. How your landing page is designed impacts your conversion rates!

The first question to ask about any home page or landing page is this: What is this page's primary objective. And for good reason: The landing page is the all-important first impression a prospect gets when visiting your Website. The landing page is your only chance to convert online searchers into leads or customers. You want them to complete the one action on which your landing page is focused which can be a form where they give you their e-mail address and name in exchange of an e-book or e-course or maybe for just a subscription to your newsletter.



The objective of the landing page is simple: get the reader to move to another page. Find a way that focuses your visitor to subscribe to your list. The landing page is where conversion happens, so it should be clear and compelling, with a strong call-to-action. The best way to write an effective landing page is to think of it as the irresistible continuation of your sales letter.

Before you start to design your landing page, define that page's conversion activity. When using a paid insertion to the search engines (such as pay-per-click), the design of the landing page is critical for the success of the advertisement. Establish Trust With Page Design. Your landing page should be just as attractive and carefully designed as your home page. Design your landing page to show them the merchandise and then lead them to the checkout line. As you design or redesign your landing page and website, make the user experience a high priority! Make sure the graphics, layout, and form design match the look and feel of the campaign and are user-friendly.

Those landing pages you pay for so dearly are a logical place to begin your solid commitment to better conversion rates. The conversion rates for an identical keyword phrase can vary radically depending on what type of landing page a search results link leads to. The ad copy has an effect on the page's conversion rate too. Once the ads have been running for a while, review the conversion metrics for each of your keyword/landing page combinations. Remove all distractions that aren't pertinent to the conversion goal. Visually lead users toward conversion. In order to increase the conversion of keyword advertising, create continuity between your keyword and your landing page. Make them ready to move along the conversion process: to submit a form, contact a rep, or make a purchase.



Nothing kills conversion rates faster than a navigation bar on your landing page!

You can tune your landing pages to convert better by testing your landing pages. Test which advertisements drive highest conversion! When testing, send an identical ad to each landing page, comparing the conversion rates for each page. Regardless of your bid strategy, testing new keywords is an investment.



Testing should be an ongoing process in site design!

Yeah the landing page is the juice that makes your e-mail list and number of leads grow! Landing page is where the actual action takes place. If your email campaign is the shiny wrapper, then the landing page is the candy bar.

I hope you enjoyed the article!

E-Mail marketing-Newsletter

It has been shown that e-mail newsletter is more effective than having the information available on a page on the website.

The electronic newsletter should be provided in two formats:
1. HTML
2. Simple Text

The newsletter is intended to give your visitors useful, up-to-date information about your website’s topic, through short articles with web links and email addresses.

The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements. The first area of the newsletter is for introductions and commentary.




The general newsletter is not as attractive as a personal email campaign newsletter. It should be perfectly clear where is it coming from. It is your medium for telling your story your way on a continuing, current basis. Permission to forward or reprint your newsletter should be granted, because if people will like it, they will send it to their friends and relatives who are potential qualified visitors!



An email newsletter is a cost effective way to maintain contact with your clients and/or prospects. One click of a button and the newsletter is emailed to all your subscribers. The newsletter is NEVER sent unsolicited.



The purpose of it is to provide specialized information to a targeted audience. So find areas where your newsletter is unique! It should be short, simple and insightful.

„Receive our FREE 8-day e-course on how to construct a beautiful gift basket”-would be a nice ad line for example if you give away an e-course in exchange of the visitor’s e-mail address. When your visitor signs up for the e-course an autoresponder takes over from there, which I will discuss in a later article. You only need to know now that an autoresponder is a huge help because it automates processes that can take hours or days to complete!



Of course, the e-course also subtly sells your product, because it gives you expert value in the area, so your visitors will think that you know what you are doing!

Your newsletter should be sent out once a week except if there is a special promotion! Believe me when I say that your visitors don’t want to get countless mails from you when they subscribed to a WEEKLY newsletter.



You should include tips and ideas which your visitors can use. The weekly newsletter should contain also a complete list of all titles you’ve added to the site in the past week to keep your subscribers up to date and to attract them to visit your site on a regular basis!



The Newsletter is now one of the most effective ways to collect e-mail addresses. It is the perfect "water".

I hope you enjoyed this article!

E-mail Marketing and Building a List

E-mail marketing are often more effective than printed direct mail. The uses for e-mail marketing are virtually limitless.



The main goals are to support branding, customer relations, sales, to generate new contacts and build traffic to the websites. Response rates are strong, ranging from 5 to 35% depending on the industry and format. Many of the principles of direct and e-mail marketing are counterintuitive.

Sales conversation rates generated by e-mail marketing are also substantially higher than a year ago. Unfortunately, the efforts of honest companies using e-mail marketing are also getting blocked.



E-newsletters provide marketers with targeted exposure on a regular basis, and the applications of e-mail marketing are limited only by imagination. E-newsletters and other forms of e-mail marketing are other tools that can help drive business.

The study, prepared by Peter Johnson, the DMA's top economist, estimated that a do-not-e-mail list would cost businesses $5. The most difficult step to opt-in marketing is developing a quality e-mail list. Building your e-mail list is the most important thing you can do to improve your e-mail marketing.



The number of people who sign up for an e-mail list for the first time has been flat for the last three years.

One of the key techniques a site uses to build its e-mail list is a free product or course in exchange of the e-mail address and name of the visitor. A good way to sell is to tell them about a limited time special promotion or discount. Get permission before putting any name you've collected on your e-mail list!

Providing exceptional customer care is one of the keys to maintaining good customer relations with your list.



Monitor new trends and approaches to customer care! Accept that there are people just like you behind the e-mail addresses you collected and treat them like that, and you will be better then most of your competition!

Effective advertisements are geared toward qualified visitors. This helps you market your site and draw more and more qualified visitors and customers. You need to acquire the most qualified visitors for the lowest cost.



You can obtain highly qualified visitors from your linking partners that offer complimentary services. Get qualified visitors to your site, and keep them coming back! This way you'll bring in less visitors, but very qualified visitors.

For direct marketers, the low costs of e-mail marketing are extremely attractive because even low response rates could result in some profits. By the year 2005, revenues generated by e-mail marketing are expected to grow to $7. Unfortunately, the efforts of honest companies using e-mail marketing are also getting blocked.



New stricter regulations for e-mail marketing are making it more challenging than ever for school marketers to communicate to prospective buyers.

Risked or not, the benefits associated with e-mail marketing are undeniable! The best days of e-mail marketing are yet to come as technology improves the tools and opt-in programs lengthen your mailing list. Companies who ignore the power of e-mail marketing are leaving tremendous profits on the table.

Thats it for today! I hope you enjoyed the article!

E-Mail Marketing In General

Today I will talk about the subtopics of e-mail marketing because first I would like you to see the whole picture.



E-Mail marketing in my oppinion is still one of the main methods to attract qualified traffic to your site however there are lots of things to be aware of.

One of these things is spam blocker or spam filters. They are very popular nowdays and I bet you have one too! These filters are great because they prevent all those rubbish e-mails to reach us. The problem with these filters are that if you wait an e-mail from an unknown address , the filter will potentialy block that mail. This is too bad for you because if a visitor on your website subscribes to your newsletter he won't get it until he doesn't set his spam blocker to accept e-mails from your address.



My suggestion is to always tell them to set their filters, and always send an activation e-mail to them before letting them to your list. This is an e-mail which contains an activation link. The subscriber's only job is to click on it.

But lets get back to the topics!

1. Building a list of e-mails



I put this to first place because it is crucial in your online marketing strategy. Just imagine that you sell mobile phones on your website and you have a list of 6000 people who are interested in buying a new phone. How profitable that would be? Of course you can use this list in other marketing methods too. People will even pay you to advertise in it!

2. Newsletter



The best way to collect people's addresses is to offer a free newsletter or an e-mail course on the topic you write about. Tell your visitors that they will receive real value by subscribing to your newsletter. Maybe this is a good chance to use a viral marketing product too, which I will discuss later.

3. Landing Page



This is the page where your visitor arrives first. Be sure to offer them something valuable on this page. Make it short and eye catching. Offer your visitors free stuff if they give you their e-mails.

4. Autoresponders



Great way to contact your subscribers automatically after they have given you their address. Be polite in this e-mail and also give them a brief but valuable info about your topic.

5. Buying qualified E-mail lists



This is a dangerous subtopic because of the lots of scammers and poor services in this area. This method is very good for beginners who not yet have their own list.
I will give you resources and site names to use.

6. Tips and tricks



I will give you some extra info which is truly magical, and is very effective and profitable.

Thats it for today. Prepare yourself for tomorrow's List Building Lesson!

Useful little tips and tricks to rank better on Search Engines and to attract qualified traffic

I promised yesterday that I will tell you how to increase your traffic using Article Directories, Forums, and with Banner Advertising. The moment of truth is here finally! So pay attention!

The First in the row will be Article directories:




If you write your own articles then why not post them to these directories? If they hold real value, someone will surely pick them up and will publish it on his or her site or blog. The trick is that he or she must implement a link to your site to publish your article. Is her website gets lots of visitors they will surely visit your site too, and not just that, because you've just increased your link popularity!
Trust me on this. If you do this right you will get your reward!

My favourite directories:
http://www.goarticles.com
http://www.ezinearticles.com

Advertising in forums is our next topic.



You have to be careful with this. Not all forum admins let advertisments in their forum, so be sure to read the forum rules before advertising. I suggest you look for forums in your particular topic, where signitures are allowed, and you can put you ad in there without braking the rules. This can give very qualified traffic especially if you post valuable messages in the forum.
If the forum admin states clearly among the rules that advertisments are not allowed you still can make profit!
Here is what you should do in this case:
Join the forum. Make a few interesting posts about the topic. Be helpful, and get to know few people there. Build relationships! After a while e-mail the forum admin that you have a blog or a website which has valuable info for the forum members. Ask him to check it out, and if he too finds it valuable then ask him to send your url to the forum members. This is the case when good communication skills comes in handy.
If he likes your site you can even build a Joint Venture, a long term partnership /not what you think :-)/with him. For example you exchange links with each other. Why not? It is a win-win situation!

Banner advertising is the last topic I will cover today.



Few years ago this kind of advertisment was a killer, but nowdays it is becoming more and more tricky to do this right. Lots of sites offer services in this area but do not fall for them!
Banner ads can still be profitable today. Since you already checked out the sites which are discussing similar topics to yours, then these are the sites you should focus on. You can exchange banners with them or you can buy banner impressions. It is time to think differently about your competition!
The way you should design your banners are simple and logical. The more eyecatching they are the more clicks you will get.
A few simple rules:

- Make them playful (the visitor would be able to shoot a running rabbit or something like this)

- Make them stand out (Do not design just one banner! Make at least 4! Make sure that they will stand out from the that site's environment where you will advertise!)

-Create different banner sizes

-Make them funny but at the same time serious



If you can't create a banner then you can hire someone to do it for you on elance.com


Thats it for today. I hope you enjoyed this article!

On-Page and Off-Page Optimization Step by Step+Other Trips and Tricks

Again I don't want to philosophize so I will give you a step by step guide to SEO.

1. Step-Keyword research



I talked about this two days ago, but again it is crucial to choose the right keywords, analyze your competition and potential traffic. Just a quick thought. The more specific you are, the more qualified visitors you will get. So when choosing the keywords consider that not necessarily the keywords which have the most searches are the biggest value to you.

2. Step-Site Design



Concentrate on the content. When doing this do not pay too much attention about where you use the keywords. Just write valuable content and do not include flash.

3. Sitemap



When you built up your whole site, it is time to create a good sitemap which links to all of your pages, and have brief info about what those pages are about.

4. Keyword Analyzing



When your site and sitemap is ready, read your whole site and concentrate on the keywords you would like to optimize for. Check how many times, in which format, they appear. Follow the instructions I gave you in my On-Page optimization article.

5. Image ALT text



Little trick. Include your most important keyword in you LOGO's Image Alt text because most likely that is the first thing, the search engine robot will see.

6. Meta Tags



Remember? They are in the Header section in your HTML code. In my oppinion it is absolutely optional to use them or not. Some of you who don't like HTML just skip them however if you would like to use them, make sure you do it right! Do not overdo it. Include about 15-20 keywords in the meta keywords tag. From this 15-20 2-3 should be your main keywords. This way the keyword density will be ok. Right a brief info in the meta description tag about your site's topic. This will appear when a search engine shows your site after somebody searched for your main keywords.

7. Off-Page Optimization



I highly recommend to use those tools I talked about yesterday. They will make this process much much more easier however you can do this by yourself also. Remember that relationships in web based business are as important as in off-line business. Build frindships and business partnerships while doing this part. Believe me, it will be profitable!

8. Search Engine Submission



Do not fall for cheap tricks like "We submit your site to thousands of Search Engines!"! There are only 3 search engines you would like to focus on! These are MSN, Google, and Yahoo. You can do the submission manually from their sites but if you have Axandra's IBP, it will do this step for you also. Or if your Link Popularity Improvment strategy were correct you might be indexed by them already!

9. More Tips and tricks



I will discuss these in more detail tomorrow, but to name a few: Submit your articles to Article Directories, Subscribe to forums related to your topic and put your site in the signiture. Search for site's which are relevant to yours (hopefully you've done this already while Off-Page Optimization) and advertise with Banners on them or exchange banners with their webmasters.

Thats it for today. I hope you enjoyed what you read, and that I could help you to put together the whole picture.

Welcome to the World of Off-Page Optimization!

As I promised yesterday I will discuss tips and techniques for Off-Page Optimization today and of course I will give you info about tools which can make your work faster and more effective. If you are a Google fan and you plan to optimize your pages on Google then I highly recommend to put the methods, you will read about, in action, because Google likes Off-Page Optimization lot more than On-Page Optimization.



Let's start with something you might already know. You've probably seen the Google Page Rank if you have Google toolbar implemented in your browser. There is actually a number you can see on it everytime you view a new webpage. That is the Google Page Rank. If you see a page with 7 or higher Rank, you definetely want that page to link to your site.



But first things first, what exactly is Off-Page Optimization? Off-Page Optimization is Link Popularity Improvment. This means that the more inbound links you have to your pages the more valuable your site is, and of yours the higher your rank is in Search Engines.

There are two Basic Link Popularity improvement tactics.

At first you have to know that for Search Engines it is a lot more valuable if you have high ranking site's, linking to you while do don't link to them! This is of course logically means for search engines that your site content has a lots of value which they will reward with high ranking!



People always ask that how can my site be indexed in Google or Msn or whatever Search Engine faster. The answer is: Make high page rank websites link to you and you will be indexed in google in just a few days! Of course you should choose high page rank sites which content is relevant to your topic.
The disadvantage of this method is that you have to pay to these sites unless you have a really promising content.

The other way is Trading Links. That means you search for websites related to your topic, and e-mail them to ask a link exchange. This is not too hard but if you would like to accelerate this process I highly recommend two programs.



The first is SEO Guru Brad Callen's SEO Elite software which you can find on:

SEO ELITE

There are a couple of videos created by Brad where you can see how the software works.

The other software is Axandra's Arelis. This sofware is extremely good with lots of exciting features which make Off-Page Optimization to a kid's game! You can try the software for free at:

ARELIS

There are two sites also who offer link popularity improver services. I highly recommend to check them out in order to save time and money.

Text Link Ads

TextLinkBrokers

I know that these links and sentences seem like an advertisment but in my oppinion it is lot better to tell exactly how you should do something right, than just to philosophize.



Whether you use any of these methods, services or tools you need to know that the link text, which you will put on other websites, must contain your main keywords. But beware! Don't overdo this. Don't put the same link text on every website you trade links with. Change it. Include different keywords. Be creative and you will get the reward!

Final Words:

Off-Page Optimization is not that hard. I think it is more about building relationships with other webmasters who are people just like you! So my advice is when you do Off-Page Optimization, build as many business relationships as you can! You cannot know how profitable they will be in the future!



Tomorrow will be SEO's too. I will summerize and put everything together with few new and additional tips and tricks, so be prepared!